Course content: Marketing courses cover consumer behavior, brand management, market research, digital marketing, advertising strategy, etc. The course cultivates students' innovation ability and market analysis ability, so that they can formulate effective marketing strategies in a rapidly changing market.
Career development: Graduates of marketing majors can hold positions such as market analysts, brand managers, marketing consultants, and advertising planners. The marketing courses of a number of New Zealand universities have obtained the triple certification of international business schools (AACSB, EQUIS, AMBA), which means that these courses meet the highest standards of business schools around the world.
Certification: Triple-certified business schools enjoy a high reputation in the field of global business education, such as the University of Auckland Business School, the Victoria University of Wellington Business School and the University of Waikato Business School.
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